Senior product designer. Enterprise, healthcare, internal tooling.
Modernizing legacy systems and reducing friction in operational workflows.
Founding designer. Home build companies were managing leads, estimating, and schedules across disconnected tools. I created the operating system that unified the development lifecycle, from lead acquisition to final walkthrough.
Reps were losing time in high pressure moments searching for information that was buried or inconsistent. I led the research design end to end, rebuilding the CSR workflows to surface necessary and accurate details quickly.
Clinics were navigating a fragmented ordering experience that slowed down reorders and created room for error. I redesigned the ordering portal to reduce friction, cutting reorder time by 40% and improving confidence at point of purchase.
