MAY 2024 — OCTOBER 2024
Reducing Ordering Complexity for Vaccine Procurement Teams
I led design from end to end, structuring fragmented ordering and compliance logic into a system teams could actually operate from.
This project took 5 months.
Placing vaccine orders required switching between systems to gather and confirm information; healthcare teams always knew what they needed, but getting there took too long.
68%
of users reported difficulty managing multiple locations
4+
minutes to reorder routinely purchased products
Merck's legacy system
ASSUMPTION — 1 OF 3
Order History would be the primary reordering flow.
INSIGHT
Reordering broke down because the system didn't match people's expectations.
“Why can't I just reorder something from my recent orders? That feels like a basic feature.”
SOLUTION
Introduce clearer reordering pathways with flexible entry points beyond Order History.
In addition to quick reordering, teams could build product lists once and reuse them for repeat purchases.
Portions of this project are covered by NDA.
Full case study available on request for hiring discussions.
Insights gathered from product testing with Merck's international teams.
AFTER LAUNCH
01
40% reduction
in ordering time, from 4:15 to 2:48
02
160% increase
in user confidence, from 27% to 70%+ in validation testing
03
0 workaround
during post-launch observation, reps stopped needing to email others and switch tools to complete tasks
04
Visual alignment
with Merck's polished consumer-facing digital presence