David Budnick

SR. PRODUCT DESIGNER

WORK INDEX

PHOTOS

WRITING

INFO

RESUME

LINKEDIN

WORK INDEX

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MERCK

WORK INDEX

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MERCK

MAY 2024 - OCTOBER 2024

Reducing Ordering Complexity for Vaccine Procurement Teams

Reducing Ordering Complexity for Vaccine Procurement Teams

Reducing Ordering Complexity for Vaccine Procurement Teams

I led design from end to end, structuring fragmented ordering and compliance logic into a system teams could actually operate from.

I led design from end to end, structuring fragmented ordering and compliance logic into a system teams could actually operate from.

This project took 5 months.

Placing vaccine orders required switching between systems to gather and confirm information; healthcare teams always knew what they needed, but getting there took too long.

Placing vaccine orders required switching between systems to gather and confirm information; healthcare teams always knew what they needed, but getting there took too long.

Placing vaccine orders required switching between systems to gather and confirm information; healthcare teams always knew what they needed, but getting there took too long.

68%

68%

of users reported difficulty managing multiple locations

of users reported difficulty managing multiple locations

of users reported difficulty managing multiple locations

4+

4+

minutes to reorder routinely purchased products

minutes to reorder routinely purchased products

minutes to reorder routinely purchased products

Merck's legacy system

ASSUMPTION, 1 OF 3

Order History would be the primary reordering flow.

Order History would be the primary reordering flow.

Insight: Reordering broke down because the system didn’t match peoples expectations.

"Why can’t I just reorder something from my recent orders? That feels like a basic feature."

SOLUTION, 1 OF 3

Introduce clearer reordering pathways with flexible entry points beyond Order History.

Introduce clearer reordering pathways with flexible entry points beyond Order History.

In addition to quick reordering, teams could build product lists once and reuse them for repeat puchases.

QUICK INTERTUPTION

This work spans a number of systems and decisions that are best understood together.

Happy to walk through the full thinking and solutions in more detail.

This work spans a number of systems and decisions that are best understood together.

Happy to walk through the full thinking and solutions in more detail.

EMAIL ME HERE

Real insights gathered from product testing with Merck’s international teams

01

40% reduction

40% reduction

40% reduction

in ordering time, from 4:15 minutes to 2:48

in ordering time, from 4:15 minutes to 2:48

02

160% increase

160% increase

160% increase

in user confidence, rising from 27% to 70%+ in testing and validation rounds

in user confidence, rising from 27% to 70%+ in testing and validation rounds

03

0 workaround

0 workaround

0 workaround

behaviors observed in product adoption

behaviors observed in product adoption

04

Visual alignment

Visual alignment

Visual alignment

of internal tools, against its already polished public facing digital presence

of internal tools, against its already polished public facing digital presence

NEXT CASE STUDY: AIO

NEXT CASE STUDY: AIO